Built by a dance dad & his daughter
My Dance School started with a simple question: why is running a dance school still so chaotic?
The backstory
Olivia has been dancing since she could walk. Competitions most weekends, classes every evening, rehearsals in between. Her dad, Mark, spent years on the other side (the parent side), watching how dance schools actually run behind the scenes.
What he saw was brilliant teachers buried under admin. WhatsApp groups with 200 unread messages. Payment spreadsheets that never quite added up. Competition entries scribbled on paper. Parents chasing invoices. Owners doing everything manually because the "dance school software" out there felt like it was built in 2005.
So they decided to build something better together. Mark brought the tech and product thinking. Olivia brought the real-world knowledge of what dancers, teachers, and parents actually need. Not what a software company thinks they need.
Dance-first
Every feature is shaped by people who live and breathe dance. It is not generic business software repackaged.
Calm, not chaos
We believe running a dance school should feel organised and professional, not overwhelming.
Built with you
We talk to dance school owners every week. Your feedback shapes what we build next.
What we're building
My Dance School is the all-in-one platform for dance school owners who want to spend less time on admin and more time doing what they love. It covers classes, registers and self check-in, card and Bacs Direct Debit payments, waitlists, family referrals, competitions, showcase tickets, chaperones and parent messages. It's everything in one place, designed to feel simple and professional.
We're a small team and proud of it. That means we move fast, we care deeply, and every school on our platform gets genuine attention. We're not trying to be everything to everyone. We're building the best tool for dance schools, full stop.