My Dance School
    Simple, transparent pricing

    Simple pricing for UK dance schools

    Everything you need to run your school. No setup fees. No contracts. Cancel anytime.

    14-day free trial. No card needed.

    Growth

    Everything you need to run your dance school

    Unlimited dancers, unlimited classes, unlimited staff

    £49 /month

    Or £470 billed annually

    • People and families
    • Crews, classes and timetable
    • Registers and attendance
    • Parent portal
    • White-label branding
    • Payments, invoicing and payment reminders
    • Bacs Direct Debit with failed payment retries
    • Instalments, pay as you go, and class packs for open, adult and drop-in classes
    • Bursaries and scholarships
    • Competitions, showcases and fixtures
    • Merch shop
    • Consents and safeguarding
    • Enrolments, trials and waitlist auto-offer
    • Self check-in by QR code or kiosk
    • Family referral credits
    • Teacher feedback and read receipts
    • Chaperones for shows and trips
    • Messaging and automations
    • Basic reports

    Pro

    For schools that want deeper insight and more control

    Unlimited dancers, unlimited classes, unlimited staff

    £99 /month

    Or £1069 billed annually

    • Everything in Growth
    • Advanced reports
    • Teacher insights
    • Grading, report cards and exam entries
    • Xero-ready accounting export
    • Multi-step automations
    • AI assistant
    • Advanced roles and permissions
    • Priority support
    • Dedicated onboarding
    • Quarterly review
    Compare plansGrowthPro
    Unlimited dancers, unlimited classes, unlimited staff
    Everything needed to run a dance school
    Advanced reports
    Teacher insights
    Grading, report cards and exam entries
    Xero-ready accounting export
    Multi-step automations
    AI assistant
    Advanced roles and permissions
    Priority support
    Dedicated onboarding
    Quarterly review

    14-day free trial. No card needed. Every plan includes unlimited dancers, classes and staff. Parent accounts are free. Both plans include payments and payment plans. Card payments carry a 0.5% platform fee plus Stripe fees.

    Pro adds

    Everything in Growth, plus these. Same unlimited dancers.

    • Grading and examsProTrack skills, send termly report cards and manage exam entries.
    • JourneysProMulti-step follow-ups that stop when a family enrols.
    • AI assistantProAsk questions about your school and get answers from your own data.
    • Xero-ready exportProDownload accounting files ready to import into Xero.
    • Teacher insightsProSee registers on time, feedback sent and parent read rates for each teacher.
    Illustration of an owner asking who hasn't paid for October and getting a list
    Ask questions about your school.

    Charge your way

    Monthly, termly, per session or pay as you go, plus class packs for open, adult and drop-in classes: choose the billing rhythm that fits your school. Families pay by card or Bacs Direct Debit, and payment plans split eligible invoices into instalments.

    Set sibling and multi-crew discounts, bursaries and scholarships and a registration fee. Failed payments are retried for you. Payments and payment plans are included in both Growth and Pro.

    Illustration of billing options: monthly, termly, per session, class packs, pay as you go and Direct Debit
    Charge your way.

    Know who's finished joining

    The family completion tracker brings invitations, contact details, emergency and medical information, consents and payment cards into one checklist. See what is missing and chase a family in one click.

    Illustration of a family completion checklist at 67 percent
    Every family, one checklist.

    Built for phones too

    Teachers take registers on their phone, including offline, and open an emergency card with medical notes, allergies and tap-to-call contacts for their assigned dancers.

    Parents pay and report absences from their phone. Install My Dance School as an app for a familiar home-screen shortcut.

    Illustration of a parent reporting an absence on a phone
    Absences reported in two taps.

    Switch in an afternoon

    Explore a sample school with six months of history. When you're ready, press Go live and follow the three-step setup.

    Add dancers manually, import a spreadsheet with presets for ClassForKids and LoveAdmin exports, or share a sign-up link or QR code for families to complete, with school approval.

    Send us your spreadsheet and we'll import it for you, free.

    Illustration of three ways to add dancers: one by one, spreadsheet or sign-up link
    Three ways to add dancers.
    Illustration of spreadsheet columns being matched to dancer fields
    Match your existing spreadsheet columns.

    More of your school, in one place

    Studio hire, private lessons, self check-in, waitlist auto-offer, family referrals, teacher feedback, chaperones, polls and automations, kudos and badges, branded event pages and teacher cover sit alongside your everyday school admin.

    Switching from another system? We'll move your data for you.

    Send us your spreadsheet and we'll import it for you, free. Explore the sample school first, then press Go live and follow the three-step setup.

    • GDPR ready

      Consent tracking, data exports and deletion built in.

    • UK based

      Built in the UK for UK dance schools, with UK support.

    • EU hosting

      Hosted in the EU (GDPR-compliant), with UK GDPR safeguards.

    • Stripe secured

      Card payments are handled by Stripe. We never touch card details.

    Frequently asked questions

    Is there a limit on dancers?
    No. Every plan includes unlimited dancers, classes and staff. You only pay more if you want Pro features.
    How does the free trial work?
    14-day free trial. No card needed. Explore the sample school, then press Go live and follow the three-step setup. Choose a paid subscription when you are ready to continue.
    Are there any contracts or setup fees?
    No setup fees and no long contracts. Plans are monthly rolling and you can cancel anytime from your billing settings.
    How do I switch from my current system?
    Add dancers manually, import a spreadsheet with ClassForKids and LoveAdmin presets, or share a family sign-up link or QR code with school approval. Send us your spreadsheet and we'll import it for you, free.
    How do payments work?
    Parents pay by card or Bacs Direct Debit through Stripe. Money goes directly to your school's Stripe account. If a payment fails, it is retried for you and the family is told, and families get a reminder before their card expires. We charge a 0.5% platform fee per card transaction on top of Stripe's standard fees. You can also record cash and bank transfer payments manually at no cost.
    Is it suitable for street dance and competition schools?
    Yes, it was built for them. Crews, competitions, showcases, performance payouts, and costume and merch orders are all first-class features, and you can switch terminology between Crew/Choreographer and Class/Teacher.
    What about safeguarding and GDPR?
    Schools can securely record accidents and safeguarding concerns, first aid, treatment and follow-up notes. Parents and dancers can also report something directly, while schools can notify parents, share updates and record acknowledgement. The platform also includes DBS and first-aid tracking for staff, consent management, role-based access and hosting in the EU (GDPR-compliant), with UK GDPR safeguards.
    Can parents use it on their phones?
    Yes. Parents get their own portal that installs like an app on iPhone and Android, with invoices, schedules, messages, and consents in one place.
    How do you keep school and family data safe?
    Data is hosted in the EU, every school is kept separate and payments go straight to your own Stripe account. Read more on our Trust and security page.

    Ready to spend less time on admin?